We build software for how East Africa actually works.
Roote Technologies is a Tanzanian software company. We design, build and run the platforms, field tools and data systems that organisations depend on, and we build them for how this market actually works.
What we build
Roote builds software for organisations that need to know what actually happened, and need the evidence to go with it.
Ask the Tanzanian market a question and get an answer you can defend.
Roove is campaign and market intelligence for Tanzania. Ask it what you need to know about a campaign, your customers, the shelf or your competitors, and it designs the study, reaches verified Tanzanians on the phones they already own, checks every answer, and delivers a report where each figure carries its evidence and its margin of error.
A technology company, not a single product
We design, build and run software end to end: the platforms our clients use, the field tools behind them, and the data work that makes the results defensible.
-
Product engineering
Web platforms, mobile apps and the services underneath them, built and maintained in house.
-
Measurement and research
Reaching real people at scale, on the phones they already own, and turning what they say into something you can act on.
-
Data and reporting
Pipelines, dashboards and reports where every figure can be traced back to its source.
What we hold ourselves to
We handle other people's data and other people's words. These are the commitments that come with that, written down so they can be held against us.
Consent and compensation
Nobody answers our questions by accident, and nobody answers them for free.
Data and privacy
Personal answers stay personal. Clients buy the finding, never the person who gave it.
Evidence over assertion
Every number we publish can be traced back to the evidence that produced it.
Our PR platform is becoming Roove
The product keeps everything it does today. What changes is the name, and what that name makes room...
Why every number we publish carries its evidence
A chart without a source is an opinion with better typography. Here is how our reports are built ins...
A consumer panel that works on the phone people already own
Research in Tanzania has been priced for multinationals. We think the constraint was never the count...
Tell us what you are trying to find out
We will tell you honestly whether we are the right people for it.