Ask the Tanzanian market a question and get an answer you can defend.
Roove is campaign and market intelligence for Tanzania. Ask it what you need to know about a campaign, your customers, the shelf or your competitors, and it designs the study, reaches verified Tanzanians on the phones they already own, checks every answer, and delivers a report where each figure carries its evidence and its margin of error.
Most decisions about the Tanzanian market are made on guesses: whether a campaign worked, why customers switch, whether a product is on the shelf at the right price. Roove replaces the guess with an answer, by asking the market directly and showing its working.
Campaign intelligence
Did people notice the campaign, understand it, and act on it? Awareness, recall, message take-out and purchase intent, by region and audience, measured before and after.
Market and consumer intelligence
What people buy, prefer and think, why they switch, and what would win them back. The same question can be asked again every month to track how the market is moving.
Retail and competitor intelligence
Field researchers visit shops and record whether your product and your competitors' are on the shelf, and at what price, each visit with a photograph and a location.
How it works
You ask the question in your own words. Roove proposes the study: who to ask, where, how many, which questions, how long it will take and what it will cost. Nothing runs until you approve the price. Verified respondents answer on the app or on any ordinary phone, in Kiswahili or English. Answers that are too fast, duplicated or inconsistent are removed and replaced, and you pay only for answers that pass.
A report you can defend
Every figure carries its base and margin of error and traces back to the verified answers behind it. It is built for the moment somebody in the room asks how do you know?
Who uses it
Brands and in-house marketing teams reporting to a board, and agencies reporting to their clients. Anyone who has to defend a number rather than merely present one.
Inside Roove
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Campaign effect, measured
Awareness, recall, message take-out and what people did next, in the areas the campaign targeted.
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Consumer understanding
Preferences, habits, satisfaction and reasons for switching, from verified consumers.
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On the shelf
Field researchers check availability and price in shops, with a photograph and a location for each visit.
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Against competitors
Where rival brands win on shelf presence, price and preference.
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Tracked over time
Repeat a study monthly and see which changes are real and which are within the margin of error.
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Evidence and margin on every number
Each figure carries its base and margin of error, and traces back to the verified answers behind it.