Using the Roote mark
Journalists and partners are welcome to use these. Please do not stretch, recolour or re-letter them.
One route, two points
The name is roote: a root, and a route. The mark is a single line that leaves a blue point, crosses itself and arrives at a green one. It takes the place of the two letters in the middle of the name.
It reads as a route, a connection and the sign for something that keeps going, which suits a company that builds more than one product.
On navy
On white
Navy, and one line of colour
Navy carries the company. The run from blue to green belongs to the mark and to lines that draw, and is never used as a fill.
Two faces, each with a job
Headings are set large and tight in Sora. Everything you read at length is Plus Jakarta Sans. The wordmark has lettering of its own and is never retyped.
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Sora, semibold
Headings
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Plus Jakarta Sans, semibold
Buttons, labels, emphasis
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Plus Jakarta Sans, regular
Running text
How to write it
- Roote Technologies is the company. Use the full name on first mention.
- Roote is fine everywhere after that.
- Products carry their own names. It is Roove, not "Roote Roove" and not "Roote's Roove app".
- In running text the company name takes a capital R. Only the logo is lower case.
For anything else, a logo in a format that is not here, a photograph, or a quote to attribute, write to press@roote.co.tz.
