Roote Technologies

Roote Technologies started with a stubborn problem: in Tanzania, the honest answer to "did anyone notice?" was usually a guess. Campaigns were reported in adjectives. Reach was estimated. Research that could settle it cost more than the campaign did.

So we built the thing we wanted to exist. Software that asks the market directly, checks every answer before it counts, and hands back a report where every figure can be traced to the verified answers behind it.

That became Roove, our first product: campaign and market intelligence for brands and agencies who have to stand in front of a board and defend a number. Our second, Roote Track, applies the same idea to vehicles: GPS tracking and fuel-theft detection, where every alert comes from what the tracker actually recorded.

We are a small company and we intend to stay one for a while. Everyone here talks to the people who use what we build.