Our actions

Built for where we are

Swahili first, ordinary handsets, and no assumption of a fast connection.

Software built for somewhere else, then translated, always shows. We design for the phone, the network and the language that people here actually have.

01 In practice

What this means day to day

Swahili is not a translation layer

It is a language the product is designed in, not one bolted on at the end.
Works on the phone people own

If it needs a new handset to work, it does not work.
Survives a bad connection

Field tools assume the network will drop, because it will.