A consumer panel that works on the phone people already own
Research in Tanzania has been priced for multinationals. We think the constraint was never the country, it was the method.
By Roote Technologies
The panel reaches people on the handset they already carry.
Ask why there is so little consumer data in this market and you will usually be told it is expensive to collect. That is true of the way it has traditionally been collected: enumerators, clipboards, transport, and weeks of data entry.
Almost everyone we want to hear from is already carrying a device that can answer a question. It is not a smartphone, it does not have a data plan, and it works perfectly well.
What we built
A panel that reaches people on ordinary handsets, in Swahili, and pays them for each verified answer. No app to install, no data bundle required, no enumerator in a vehicle.
The result is consumer truth at a price a Tanzanian brand can actually spend, collected in days rather than months.
